Importer Y operates a discount jewelry store and advises Broker A that it has a shipment of Rolex Submariner watches arriving from Vietnam. Importer Y asks Broker A to clear the shipment of watches. The shipment is detained and seized by CBP after an inspection revealed that the watches were counterfeit merchandise. The commercial invoice from the vendor in Vietnam indicates that the ten (10) Rolex Submariner watches were sold to Importer Y for $10,000.00. The manufacturer’s suggested retail price (MSRP) of one genuine Rolex Submariner is $19,250.00. Importer Y previously had a shipment of counterfeit NFL Superbowl rings seized and forfeited by CBP. Importer Y receives a notice and demand for a civil fine and consults with Broker A. What is the maximum civil fine amount that could be sought by CBP under these facts?(2022 October No.58 – Intellectual Property Rights)
A) The maximum civil fine is $10,000.00.
B) The maximum civil fine is $19,250.00.
C) The maximum civil fine is $20,000.00.
D) The maximum civil fine is $38,500.00.
E) The maximum civil fine is $385,000.00.
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The Answer is: E
Citation: 19 CFR 133.27
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